Hi, I'm Hayley!
My story
I grew up in New Zealand, inspired by my grandmother’s passion for sewing and teaching me the joys of craft. She made most of my clothes, from floral dresses to hand-knitted woolen jumpers. On rainy afternoons she taught me to cross-stitch, crochet and hand-sew, planting the seed of my lifelong passion. In 2020, I acquired my first embroidery machine, rekindling that craft. When friends and family loved the results, Embroiderize officially launched to meet demand for bespoke children’s pieces.
Premium fabrics
Every piece is made-to-order in sizes from 6 months to 6 years, ensuring a perfect fit for those early milestones. We use ethically-certified fabrics and threads that hold colour and shape through repeated wear and wash. The result is a durable garment that brings back that special moment every time you see it.
Made in Melbourne
From my home studio in Melbourne, I manage every step, from fabric selection to the final quality check, so you know exactly where and how your piece was made. Our online customiser lets you preview fabrics and thread combinations in real time, whether you’re designing an everyday favourite or marking a special milestone. With a 2–5 day turnaround and express shipping available, adding a personalised keepsake to your family’s wardrobe has never been easier.
Certified ethical & sustainable materials
All our fabrics, threads and garments are GOTS, OEKO-TEX Standard 100, Sedex and BSCI certified, so you can be confident they’re free from harmful substances and produced under fair-labor conditions. These standards ensure every piece meets rigorous environmental and social criteria before it reaches your hands.